Duracell is the world’s leading manufacturer of high performance alkaline batteries, specialty cells and rechargables. In 2011, Duracell started the PowerForward program designed to provide families affected by natural disasters the means to recharge, reconnect and recover by helping to power essential devices such as flashlights, lanterns, phones and medical devices. This program has since brought reliable power to thousands of families.

Our Partnership

Matthew 25’s partnership with Duracell on the PowerForward program began in 2020 when the Rapid Responder truck was added to Matthew 25’s disaster response fleet. This vehicle can be loaded with as many as 20,000 Duracell batteries, as well as hundreds of personal charging banks. It is also equipped with on-board charging stations allowing people to connect and charge their mobile devices. The Duracell PowerForward Truck is an ideal charging resource for those impacted, helping them reconnect with friends and family following natural disasters.

These critical services provided by the Duracell PowerForward truck greatly enhance the maintenance and recovery process for those affected by disasters, providing physical, psychological and emotional benefits to recipients.

For more information about Duracell’s PowerForward Program, please visit their website.